Brand Storytelling versus Copywriting: What’s the Difference?

If there’s anything I’ve learned in the online business world, it’s that definitions are wholly subjective. Meaning? It matters where you hear your information. So, to make sure we’re all starting on the same page, I want to dedicate this blog post to defining brand storytelling and copywriting à la Yasamin Salavatian. I’m sure you’ve seen these words being thrown around like hotcakes without really knowing what they mean, so here’s the difference:

The ArtThe Science
Brand Storytelling is the art, the narrative that leads the audience to create an emotional connection with you, your service, or your brand. It serves as the basis of nurturing, the process of welcoming or onboarding your audience, introducing them to your brand, your content, and your purpose through authentic personal anecdotes. It’s the art of hosting…digitally – a human experience.
Copywriting is the science, the narrative that leads to the sale. Using an arsenal of formulas, templates, and widely accepted storylines, it’s the science of conversion. It combines writing with various sales techniques and human psychology. The process includes the use of best practices and tools to measure and optimize sales and, ultimately, considers return on investment (ROI) the greatest metric of all. And most importantly? It always includes a call to action (CTA).
How’s it measured?
Brand storytellers look to see whether or not your content is connecting with your audience.

Is it delivering knowledge? Education? Is your audience satisfied with the information they’re learning?

Is it creating genuine connections? Whether it be personal or professional, relationships are the future.

Is it sharing your business purpose? Experience? Is it demonstrating the value you can bring to your audience? Be it via your message, your voice, or your story?
How’s it measured?
Sales. Money…in the bank. With any successful launch, you can come to expect revenue of approximately 1-3% of your email list.

(1-3%) of Number of People on Email List = Estimated Revenue

Now, this number is an estimate, as in take it with a grain (or mountain) of salt. There are several other variables to consider including nurturing strategy, email marketing frequency, authority, credibility, years of experience, comfort with launching, visibility, networking, and so on.
The best part?
Every time you share, you give someone else the opportunity to feel seen. In sharing your truth, they come to acknowledge their truth, too.

And while you might not always get a response, your words, thoughts, and opinions are out there – taking up space and contributing to an online culture of authenticity, openness, and diversity.

When you speak openly about your brand from a place of good intention, your purpose radiates even brighter.

Sharing is one of the most human-centered ways of selling. When you learn how to share about your brand, your purpose, and your story, you become the marketing vehicle for your business.
The best part?
Every time you market your product or service, you’re offering a solution to someone else’s problem. You’re recognizing a need, desire, want, or lack and providing them with a solution.

It’s important to remember that monetizing your products, services, gifts, and talents has a cascading effect on you and those around you. As you share your gifts with the world, not only are you creating a life and living for yourself but, also, for others too.





Not the best part?
Vulnerability.

Trust me, I get it. We’re on the same page here: it can be anxiety-inducing to open yourself up to the world. It’s a scary place out there!

But fear isn’t worth losing your seat at the table. So go on out there, show up as yourself, and just do your best – creating habits starts with practice.

Not the best part?
Selling.

I talk about this with my clients all the time. They hate selling. And here’s the thing – most people do…until one day, they don’t.

If you find yourself in that position, I promise you…one day you’ll come to terms with it too. You’ll come to accept it as a part of the process, a part of how you connect with people and welcome them to your business.

Understanding the differences and similarities between brand storytelling and copywriting can help you decide which one to use. My program, The Signature Storytelling Style, is designed to help business owners share on behalf of their brand, using a blend of both brand storytelling and copywriting. Because, at the end of the day, you want to imbue your marketing with both in order to build trust and offer a solution – all in the same wavelength.

Ready to kick-start your storytelling journey? Sign up for the Story Starter to get free strategies, prompts, and storytelling inspiration straight to your inbox each week!

And, if you’d like to come say hello, find me on Instagram @yasaminsalavatian, I’d love to meet you!

and boldly at that

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