As the Owner and Creative Director of Edges Wild, Hannah uses her floristry to tell individual human stories. A shrinking violet with a vast inner world, she’s a true artist. She moves through the world with deep intentionality, and her relationship with her business is no different. 

When I first met Hannah, I was in awe of her audacity. Located in the Deep South, there was no denying her market’s prevailing wedding aesthetic: Farmhouse Chic. Though she was surrounded by a clientele that traditionally favored smilax, white roses, and all things cowboy, Hannah became known for her whimsically dark aesthetic and sculpturally complex compositions.

I partnered with Hannah to make her differentiation her highly-regarded distinction. What started out as a foundational brand messaging and positioning service slowly led to us uncovering her floral philosophy. Diving into the depths of her personhood, we extracted her signature floral style: Folk Art Floristry™.

In defining the details of Folk Art Floristry™, Hannah finally had the words to share her artistic vision and aesthetic with the world. With an arsenal of stylized marketing language, core stories, and key messaging in tow, she learned how to articulate the meaningful tokens and rich symbolism embedded in her work. Now, she’s officially made a home for herself in her meant-to-be niche, inviting both colleagues and clients to viscerally feel the artistic ethos behind her brand.