SARAH ASHMAN, PUBLIC PERSONA
“Yasi is a unicorn. She has a rare cannot-be-taught gift: the ability to see below the surface-level of your brand to unearth a message and story that’s an expression of your soul.”
She has a rare cannot-be-taught gift…
Lauren Anderson & Rachel Bridgwood,
Sweet Root Village
She had us laughing the entire time...
“She put into words and brought to life something we’d been unable to recognize and create ourselves. We were drawn to Yasi's fresh take on life AND her particularly honest personality, knowing that we didn't JUST need a cheerleader –– we needed someone who could whip us into shape and keep us on track, pulling from us what was needed in order to unravel the messages we didn't know we had in us. As a huge plus, she had us laughing the entire time.”
Erika Lyremark, the daily whip
She just gets it...
“Yasi makes my job easy: I have a lot of viewpoints and ideas in this teenage girl brain of mine and she just gets it. She’s a progressive thinker, a fun yet intelligent, worldly, and up-to-date writer, who helps me get my thoughts down on paper in a way that can be translated to my audience coherently and in my voice. She has the best taste in TV shows and she’s bossy. You’ll love working with her.”
Like an untapped well spilling over, she throws genius ideas and concepts out left and right. You just have to be ready to catch them. And while she's a dreamer with big plans for her clients, she has the methodology and acuity of a scientist in her approach to creating a message that sings.
Tell the Stories Your Audience Can’t Resist
Story Starter
5-day video series
Free
Actionable storytelling strategies and prompts straight to your inbox,
Covering all things educational—
Messaging, Positioning, Storytelling, Strategy, Voice & so much more!
Sign Up
GET STARTED WITH STORYTELLING
INQUIRE TODAY
Perfect-Fit Positioning™ is a one-of-a-kind foundational messaging and positioning service.
Part-coaching, part deliverable, it uses a combination of personalized strategy sessions and writing exercises to unearth the core messaging framework of your brand.
By the end of our 3 months together, you’ll walk away with a your very own Brand Booklet™, outlining the critical components of your brand voice and message.
WORK WITH ME
Pardon my prose,
but can we finally do away with the assault-based selling, in-your-face marketing methods?
Out with the empty promises, tired tactics, and emotional manipulation. It’s time we toss the rules, defy convention, and create our own signature style —
communication style that is.
WORK WITH ME
the devilish details...
BRAND MESSAGING & POSITIONING
Step 1
Taking your measurements
We’ll assess your brand goals and define all of the pieces and parts your message needs to be a true reflection of your core purpose.
Step 2
FINding the Message in your MESS
After identifying your purpose, I’ll begin to draft your brand message, taking you, your industry, and your audience into account.
Step 3
Playing dress-up
Once we solidify your brand message, it’ll be time to play dress-up. As you try on different styles and test your newly founded brand language, I’ll make all of the necessary alterations to create your signature communication style.
Perfect-Fit Positioning™
storytelling strategist
I’m Yasi. I know it’s hard to pronounce, but here’s a helpful hint: it’s I SAY backwards and as you’ll come to find, I’m a not-so-traditional and unapologetically vocal (read: I won ‘loudest’ for my high school superlative) brand storyteller and copywriter…so yes, my name is distinctly #onbrand.
I work closely with creatives - like you - to define their brand voice, messaging, and storytelling strategy. I’m quite the sassafras, though self-proclaimed, and I regularly get thanked for my persistence (or gentle nudging, if you will).
I’m not here to change you, sway you, or impose my style on you.
I’m here to help you step into your true self and personality, fully.
…To fearlessly unleash your thoughts, opinions, and experiences from your vast inner world for others to see. To connect you with your audience so you can share your gifts and the pearls they’ve long been waiting for.
Yasamin Salavatian
I work closely with creatives - like you - to define their brand voice, messaging, and storytelling strategy. I’m quite the sassafras, though self-proclaimed, and I regularly get thanked for my persistence (or gentle nudging, if you will).
I’m not here to change you, sway you, or impose my style on you.
I’m here to help you step into your true self and personality, fully.
...To fearlessly unleash your thoughts, opinions, and experiences from your vast inner world for others to see. To connect you with your audience so you can share your gifts and the pearls they’ve long been waiting for.
I’m Yasi. I know it’s hard to pronounce, but here’s a helpful hint: it’s I SAY backwards and as you’ll come to find, I’m a not-so-traditional and unapologetically vocal (read: I won ‘loudest’ for my high school superlative) brand storyteller and copywriter...so yes, my name is distinctly #onbrand.
ABOUT ME
MS | University of George Washington
BA | University of California, Irvine
My Education
Haute Humor
Elegant Anarchy
Really just any artistic rendition of a beautifully erect middle finger to…
The convention,
The man,
The system. You know, the usual.
My SIGNATURE STYLE
Gray Hairs Currently on My Head...
Growing with each election year.
Ah-Ha!-filled Business Nights of Evening Debauchery...
The limit does not exist.
La-la-la-Launches Under My Pointed Toe Heel?
18...and counting!
Hair Bows in My Arsenal of Accessories…
31. My favorite pieces are from the ever-chic Eugenia Kim
Client Stories Shared...
54, with more to come!
THe NUMBER OF
back
Clients seen in:
Storytelling is weaved into the very fabric of our identity. It’s the sum of our collective experiences, words, and emotions. It’s the core language of connection - a timeless form of authentic communication.
And while most trends fade with the seasons, our stories stand the test of time. They're unique in nature because, as humans, we inherently view them through our own personal lens. The world thrivescontinues as we come to have different tastes, talents, and tribulations. It’s no secret, then, that with each iteration of a story comes boundless opportunity to connect with others and align with our life’s purpose.
MY STORYTELLING PHILOSOPHY
My approach is human-first, soul-forward, and gut-led. Hand-in-hand, with a light frolic, we --- just kidding, but certainly not too far from the truth. With a colorfully diverse group of artists, scientists, storytellers, lyricists, and poets in my corner, I promise you an out-of-the-box experience.
My Studio Approach
Wouldn't it be awesome if these were wearable?
flowers
MY STORYTELLING PHILoSOPHY
Storytelling is weaved into the very fabric of our identity. It’s the sum of our individual and collective experiences, words, and emotions. It’s the core language of connection, the most timeless method of communication.
And while most trends fade with the seasons, our stories stand the test of time, bringing boundless opportunity to connect with others and align with our life’s purpose.
My Studio Approach
Human-first, soul-forward, and gut-led.
With a colorfully diverse group of artists, scientists, storytellers, lyricists, and poets in my corner, I promise you an out-of-the-box experience.
My raison d'être is to guide you in the process of sharing your creativity, so you can connect with your perfect-fit people and book the clients who were always meant to be.
And despite what you may have been told,
Your voice matters. Your message matters.
Your story matters.
Enneagram | Type 2
Myers Brigg | ENFP
Fascination Advantage | The Catalyst
My Personality Assessment, According to the Experts
Play is required, laughter is welcomed. I like coloring outside the lines and introducing wildcards…
Make it bold. Make it you.
My Vibe
Good thoughts, good words, good deeds.
In short:
All colors, races, shapes, gender identities, sexual orientations, special needs, and experiences are celebrated.
House Rules
learn more
There’s only one of you.
MS | University of George Washington
BA | University of California, Irvine
My Education
Haute Humor
Elegant Anarchy
Really just any artistic rendition of a beautifully erect middle finger to…
The convention,
The man,
The system. You know, the usual.
My SIGNATURE STYLE
La-la-la-launches under my pointed toe heel
Hair bows in my arsenal of accessories…
(my favorite pieces are from the ever-chic Eugenia Kim)
Client stories shared...
THe NUMBER OF
back
18
31
55
“Yasi is as bright as they come. She has a unique ability to ask the tough questions that need to be asked to unearth your goals as a business owner - in terms of copy and branding. She is SUPER committed to her clients success and goes above and beyond to ensure she nails it. She is a real gift and I highly recommend her services to any entrepreneur at any place in their business.”
Yasi is as bright as they come...
Amy Balsters,The Floral Coach
“Yasi is a dream to work with. Her ability to turn a client's heart into professionally crafted copy is a rare find. She just gets it. She'll get you, and she'll get it done. She'll make telling your story an actual pleasure!”
Her ability to turn a client’s heart into professionally crafted copy is a rare find...
Kathryn Joachim,Crème Brands
Like an untapped well spilling over, she throws genius ideas and concepts out left and right. You just have to be ready to catch them. And while she's a dreamer with big plans for her clients, she has the methodology and acuity of a scientist in her approach to creating a message that sings.
She has the methodology and acuity of a scientist...
Nicole Edwards,Nicole L. Edwards Creative Strategies
Ready to...
So, are you ready?
Carve out your own lane within your industry?
Use your years of expertise to create your signature framework, blueprint, or method?
Position your transformational course or coaching program?
Define your own artistic voice and communication style?
Stand strongly in front of your work, your process, and most importantly, your brand?
Increase your visibility within your market?
Speak confidently about what you do and the impact you make?
Find the message in your mess,
And step into your story?
By the end of our time together, you’ll know how to tout your brand message with concise clarity, calling in your perfect-fit clients with a newly built foundation - your
Signature Communication Style
Michele Lee, Michele Lee Photo
“I stopped trying to blend in. Now I do the work I want to do, the way I want to do it. Turns out that's what my clients wanted all along. Someone real. Someone who is confident in their own service and client experience. After working with Yasi, I doubled my prices and bookings. I wish I would have started with Yasi, because once you have a good foundation for your business...it's easy to build the rest.”
After working with her, I doubled my prices and bookings...
Hannah Lowery, EDGES WILD STUDIO
I feel seen and known and valued and challenged every time we interact...
“Yasi is a wellspring of ideas and observations that cut the clutter and always, without fail, get down to the heart of the issue. She has an incredibly incisive mind, and her straight-talk comes from a deep well of belief in the person she is talking to. I feel seen and known and valued and challenged every time we interact. Working with her has been truly transformational.”
Suzzanne Gamboa, Siembra Studios
Knows just the right amount of nudge to get you to embrace your unique self...
“Yasi is a word wizard. She has this unique capability of taking all my rants and combining them into a cohesive thread of words. Time and time again, I say to myself “she just gets me.” Yasi is compassionate, candid, and knows just the right amount of nudge to get you to embrace your unique self.
The future of your marketing is you.
You are your greatest brand asset. I’ll use your real human stories, anecdotes, and experiences - the ones with threads of
Dynamic authenticity,
Radical self-acceptance,
Diversity of thought,
Truthful emotions,
Evocative creativity, and
Transparent authority
to create an authentic presence reflective of your true self…online,
so you can call in your perfect-fit client.
As a mildly tortured artist, I’m not one to rush the creative process. The coaching programs take both your business obligations and mine into consideration. Perfect-Fit Positioning™ takes roughly 15 weeks to complete. The variability is dependent on your preferred pace. Either way, you’ll have ample time to engage with the program materials and complete the assignments.
I’m in a time-crunch. Can you accommodate an expedited timeline?
Of course! To secure your spot in my calendar, I require a 50% deposit of your total invoice. The remainder is scheduled in even payments, to be completed before the end of our time together.
Do you offer payment plans?
Yes! Each year we partner with clients to carry out their campaign needs. This option is only available to clients who have completed Perfect-Fit Positioning™.
Do you offer long-term marketing support?
FAQ
Now! We often book 1-2 months in advance. To best serve our clients, we only accept a select number of partnerships every quarter.
